Brand Activation Strategy: How to keep your brands visible, accessible and proximal to target audiences ?

Brand Activation Strategy: How to Keep your Brands or Business top on google web search.


# How to keep your brands visible, accessible and proximal to target audiences ?

Google  is the most-used search engine on the world-wide web,  handling more than three billion searches each day.  As of  Jan 2017, it is the most used search engine in the worldwide with 64% market share . The main purpose of Google Search is to hunt for text in publicly accessible documents offered by web servers.

Very few major decisions are made these days without  “googling” or google recommendation. Therefore  getting your Brand ranked high on Google searches is  one of the important Brand activation strategy  that brings your brand to life and  keep your brands visible, accessible and proximal to target audiences ?

Getting  your Brand ranked high  on Google searches

 Google with advanced  set-techniques verifies whether your Brand is real or not. It does this by determining how often your Brand Name, business, Company name, address and phone number (NAP) is cited or listed on the internet. The more searches you have, usually the better your search rankings will be.


Brand Activation Strategy:  Your Business should be mentioned in Online Business Directories


#How to Keep your Brands Visible, accessible and proximal to target audiences?

Your  Business  should be mentioned in Business Directories online.


Your business  must be listed in as many business directories as possible.  This  is very important for keeping yourself up in  Google ranking.

BRAND ACTIVATION STRATEGY: NAP must be same everywhere on internet


Any variation  in Name, Address and  Phone Number  will  confused  Google.


Your name, address and phone number(NAP)  must be listed the same everywhere on internet. This will ensure Google knows your business and it’s address.

 If  Google sees your business listed with different names, addresses and phone numbers, it will start thinking that each of those is a different business and this may effect your google ranking.


Brand Activation Strategy:   Apply SEO strategy: Maintaining top-spot


Apply SEO Strategy: Maintaining top-spot

You will need to know how many people are searching for your keyword phrases and what kind of competition you are facing when attempting to obtain a top spot in the search results.

Determining  the Words you want to Compete for and putting together the right  SEO Strategy is important.

Define your target audience and their needs . Your target audiences are  defined set of people who you are marketing your product to.


Optimize Your Website For Your Focus Keywords and Optimize your Content.

Knowing what Keywords your potential customer are using is important to include in content writing

Each and Every page on your website must include the optimization elements that help Google understand what that page is about.

       1) Page Title (under 70 characters)

      2) Meta Description (under 155 characters)

      3) H1 & H2 Title Text (break up main content by describing it)

      4) Alt Text (every image needs a title)



Optimize contents: RankBrain



Optimize contents for  RankBrain

What is RankBrain?

In October 2015,  Google started using artificial intelligence to help deliver its search results. This machine-learning AI system is called  RankBrain.

Google uses RankBrain to raise handle ambiguous or unique questions that have never been asked before on  google search.

 Brand new queries make up to 15% of all searches a day – and as Google processes 3bn searches daily – this means that 450m searches a day are entirely unique.

Brans Activation Strategy:  Create Contents that answers unique queries


How to optimize content for RankBrain ? 

In order to  Keep your Brands Visible, accessible and proximal to target audiences, we need to optimize content for RankBrain.

We can do so by Creating  content that answers unique queries that are particularly relevant to your audience personas. To provide the best answer to a question, you first need to understand the searcher intent. Keyword search can help you to identify buyer’s personas based on the questions(search term) they ask.

#Keep your Brands Visible, accessible and proximal to target audiences?  #How to #optimize your #contents .



Google your Brand

GOOGLE your brand or Business name.

Time to time simply Google your business name. Then you will see it is shown in directories such as Yellow Pages, Manta, Yelp, Foursquare and others.

Double check the business info given in Directories is correct and up dated. If it’s not correct it.  Each Onsite Internet directory will give you the option to update the information. Some take longer than others, so make notes to follow up in two weeks to see if the info was changed.

Although Changes  in your Business Name or phone number or Address  may effect your Ranking.

#Brand Activation Strategy:  keywords to Keep your Brands Visible, accessible and
 proximal to Target Audiences

Optimizing your web page with Latent Semantic Indexing(LSI)  allows you to rank top in Google easily for closely related keywords.

Target Audiences always use different or a combination of terms in search engines but optimizing your web page with  Latent Semantic Indexing (LSI) allows you to rank top in Google easily for closely related keywords.LSI or Latent Semantic Indexing is an  term for similar words used by Google.

Latent Semantic Indexing (LSI) is a part of the Google algorithm. Knowing about it and implementing it as a part of your SEO strategy is crucial.  

Have you ever wondered how Google and other search engines differentiate between homonyms (same word with different meanings)?

For example. The term “PS” has different meanings in Google like  Photoshop, PlayStation and so on.   Google gets results based on the keywords you have used after the term “PS”. Consider an example, where I search for “ps image size”. Google came to know the term “ps” in this context refers to Photoshop. Because I have used “image size” in front of it. Now Google searches all the content containing the terms Photoshop and image size, both.

It also looks at web pages containing the term “picture size”. Because “image” is nothing but “picture”. They both are semantically related. By this, we can say, Google looks at the meaning of the search query.

By doing this, it can get what the user is trying to search. This is a part of Google’s LSI algorithm



Write Long Content Pages and Sprinkle Keyword

Longer Content  tends to rank best in Google. This is because search engines (Google) wants visitors to understand the value on your page, more content on your web pages allows search engines to crawl and provide value to web users.

Include your main keyword at least 3 times in your descriptions. Doing this, gives signal to search engines as to what the page is about.

For example, if your web page is about “Cosmetic Product” then you need to include that exact phrase at least 3 times in the fully written description.

Local SEO :  Brand Activation Strategy: Optimise Your local presence

Optimise your local presence

If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines

Getting your local SEO plan dialed in is important because target audience depend on the Internet to get the information they need to make purchase decisions.

Among many others things, you’ll need to make sure you have the following features…

  • A long and unique description of your business.
  • Choose the right categories.
  • Key information on opening times.
  • Lots of imagery.
  • Regular updates.
  • A local phone number and business address.


Website mobile friendliness is also a Google ranking factor.   

Giving people a great mobile experience on your website means making more conversions and generating more revenue. It’s as simple as that. And there is great opportunity to make shopping on your mobile site a special experience. Mobile-only deals and special promotions can keep people coming back to your tricked-out responsive design website. Your first move in 2016 should be to create the best possible mobile experience for your prospective customers.

Getting  your Brand ranked high  on Google searches should be considered a part of the overall Brand marketing approach,  or marketing mix  and not a standalone discipline. Due to ever-changing market conditions, Brand activation strategy may need to be adjusted accordingly. It is important to have a sound understanding of the  Brand marketing platforms that are being utilized.

Getting  your Brand ranked high  on Google searches can produce outstanding results when properly aligned with the overall brand strategy formed from brand insight. This will keep your brands visible, accessible and proximal to target audiences








Author: leena

Educationist, Marketing Strategist, Freelance writer

7 thoughts on “Brand Activation Strategy: How to keep your brands visible, accessible and proximal to target audiences ?”

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